Studio Industrial design in Frankfurt

The Industrial design studio presents the Create Tescoma design project, which was created in cooperation with the TESCOMA company at the Ambiente trade fair in Frankfurt.

The topic of this year's semester works of students of the Industrial design studio led by doc. Ferdinand Chrenka, was to create a product or series of products for the manufacturer of original kitchen utensils TESCOMA. They had the opportunity to design for large-scale production and get acquainted with the issues that this production brings.

The task of the students was to understand the philosophy of this Czech company and get acquainted with its portfolio. Based on this analysis, they subsequently created their own concept, which would find application in the competition of 7,000 products designed by Czech designers under this brand.

The specificity of the project was the cooperation with students of the Department of Psychology, Faculty of Fine Arts, Charles University, led by PhDr. Vladimír Burčík, PhD. In group meetings, they discussed the social context of their concepts and the target group, which is an integral part of the design process and significantly influences the final design.

When designing, the overall impact of the product from production to its demise should not be forgotten. Therefore, one of the inputs during the semester were lectures by the non-profit organization Repairably, led by Daniela Laluhová and Zuzana Procházková. They presented students with ways to improve the quality of products, their durability and environmental friendliness, which they had the task of taking into account in their designs.

The TESCOMA company allowed students to look directly behind the scenes and revealed the pitfalls in the birth of products from the initial drawings to the actual testing by chefs. During the excursion in its Zlín design center, they had the opportunity to hear feedback directly from the company's chief designer Ladislav Škoda.

The final output of the project are visualizations and prototypes created by students demonstrating a 1: 1 scale, thanks to which they had the opportunity to try not only classical and digital prototyping technologies, but also the opportunity to hold their ideas and see how they could work in practice.