Department of Visual Communication offers a 3-semester program of complex typographic education for undergraduate students. It engages students in cooperation on the Re-book - a redesign project of 10 Anasoft litera (literary contest) finalists.
The students earn basic knowledge of book design, which includes edition of long texts in the appropriate format, they also learn about rules used when choosing suitable text fonts, basics of typography and microtypography, and master basic procedures in photo-documentation of a book as an object and finally they become familiar with sales promotion marketing strategies. In addition to studying typography the students are also led to design the author’s title font for book publication and its digitalization. In the subsequent years students work on author’s strategy concept in the field of publication design through a structured text and accompanying images of their choice. The aim is to maximize the number of alternative versions of the identical document applying diverse existing or own author procedures. The students also acquire basic knowledge of text typeface design, procedures in its digitalization, testing of its functionality and a follow-up type specimen presentation as well as its marketing presentation design.