Studio is focused on design and realization of visual identity (CI) with the emphasis on concept – content – form – implementation – presentation.
We study CI’s content and formal possibilities, parameters of media range and effectiveness of communication reach. We suggest innovative solutions and find room for its integration into communication strategies. During the creative execution of individual projects students adopt analytical, critical and creative thinking and acquire material-technical and technological skills thus enhancing their competencies for further activities in the design practise. Tasks are assigned in the following areas:
- visual identity of a product(product, service– packaging design, promotion, advertising campaign, etc.)
- visual identity of a company/ organization / institution ( firms and companies which deal with production and services, social organisations and institutions, etc.),
- visual identity of an event ( exhibitions, trades, festivals, music, theatre and film performances, social events etc.)
Curriculum of bachelor’s degree programs:
2nd semester: Visual identity of a product
Tasks are focused on coping with content and visual concepts of VI and their implementation into broader communication strategies. Outcomes of the study range from printing media to multimedia. Assignments in the area of VI of a product (product/service: packaging design + promotion, or more precisely communication strategy, advertising campaign, etc.) are the main theme of the tasks. During the course of the semester these main tasks are supported by the cooperation with FormLaboma working on minor assignments and workshops, at a predetermined timetable and order.
5th semester: Visual identity of a company/ institution/ event
Tasks are complex assignments whose role is to generate a creative solution to VI content and visual concepts and their application to broader communication strategies. The outputs of the study range from print media to multimedia. During the work on undergraduate study projects in the studio and laboratory, the student will acquire the basics of the research methods and creative approaches.
Study tasks are assignments covering a broader field of Visual Identity of Business, Organization or Institutions (companies and companies engaged in research, development, production or services, social organizations, cultural institutions, etc.), or VI of events (social and cultural events, exhibitions, festivals, musical, theatrical and film performances, other forms of presentation, etc.) During the semester these main tasks are supported by cooperation with MediaLabomci working on minor assignments and workshops, at a predetermined timetable and order.
8th semester: Bachelor’s thesis
Students can choose the Studio Identity for elaborating the final work in the field of visual identity of a product, firm, institution and event. The thematic focus and further specifications of the bachelor’s thesis are discussed between a pedagogue and every student and in the final decision they are the result of their mutual agreement.
Curriculum of master’s degree programs:
1st-2nd semester: Author’s choice of a theme in the field of visual identity
During the first year of graduate studies, students have an opportunity to choose the thematic focus of project tasks emphasising their creative elaboration and exploration of their communication reach and impact on broader social contexts – with regard to professional, cultural, social, ecological, environmental, economic and other aspects. The time plan of creative elaboration may consist of two closed stages of the project realization, each of which is presented within the respective semester.
3rd-4th semester: Diploma thesis
During the second year of study a graduate student works on the theoretical and practical part of the final work in which they exploit experience from previous retrievals and creative work in the first year of graduate studies. The thematic focus of the diploma thesis is discussed individually between a tutor and graduate student in advance and the final decision is the result of their mutual agreement.
prof. akad. mal. Stanislav Stankoci
Mgr. art. Ondrej Gavalda
Mgr. art. Peter Nosáľ