The Last Word

Last Word
Last Word

The Intermedia Studio at the Faculty of Fine Arts in Brno organised a trip in 2016 to the Ashalim solar thermal power station, then still under construction. Using 50,000 mirrors, it concentrates the sun’s rays onto a boiler installed on a 250 metre tower erected in the middle of the Negev desert in Israel. 250 megawatts of pure energy is produced by employing smart adjustable mirrors heating up a black vessel to 350 degrees Celsius. This hi-tech power station cannot operate without manual work done by employees who, working in temperatures of around 40°, must again and again wipe the desert dust from 600,000 m2 of mirrors. They are the heroes of the Sisyphus-like narcissistic effort – watching their faces covered in sweat in the mirrors’ reflection. While travelling across Israel and Palestine, students and teachers from the studio played a game – initially each on his/her own and gradually in ever larger groups they clustered words and videos, aggregating the semantic “rays” to a single one in the desert until they all together reached the word which “homeopathically” incorporated all the previous ones. The word is “lipstick”.

Acknowledgements: Max Lomberg, Natasha Dudinski, Pavlína Schulz and Ariel Noyman